Bridging Over Troubled Water

Since my in-laws moved to Sweden in the early 90s, I’ve been fortunate enough to holiday there annually.

Many people who visit Malmö, in the south of Sweden, land at Copenhagen airport, which is across the Øresund sea, in Denmark.

Oeresund_Bridge

In the 90s, you had to take a ferry from Copenhagen to Malmö. The ferry was fine for those with time on their hands, but it was no match for the trains of the new Øresund bridge, which slashed the journey time to 15 minutes.

The bridge offers affordable prices, a fast service and convenient stops in both cities. In fact, it’s so convenient that you hardly realise you’re in a different country when you arrive.

Unfortunately for family practitioners, such links don’t exist between most countries.

Imagine your job is to bridge the gap between two people divided by an ocean.

You could help them over the phone, but a phone call lacks the visual advantages of a meeting in person.You might tell them there isn’t anything you can do for them until they’re both sitting in the same room as you.

Or, you could build a bridge between them, offering an affordable, convenient service that doesn’t require them to be in the same place.

Online dispute resolution is a bridge that connects people, no matter where they are.

 

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